My company is interested in embedding ads on our web site for extra revenue. How can I do this?

One solution to consider is Google AdSense as an ad server and ad management solution.

A common misconception is that Google AdSense only allows for text-based ads. Actually, it allows you to customize the appearance of ads to match the look and feel of your web site. Check out the available formats.

Other advantages of this solution include:

• provides banner ads and video media ads
  
• serves targeted ads based on specific content of each portal page
  
• draws ads from its large inventory of existing content
  
• provides dashboard to view statistics, payments, etc.
  
• free to use

Like most ad server and ad management solutions, AdSense is straightforward to implement, and provides samples and documentation for additional support. It involves embedding AdSense provided JavaScript within the BSL portal pages.